est was developed from the beginning as a well-organized business enterprise, structured to maximize profits and minimize tax liabilities. Its major corporate arm, Transformational Technologies, is an extreme example of the rationality that pervades some such movements that have as a major goal the maximizing of profit. By 1988, it had trained nearly 400,000 people, all of whom had taken the two-weekend, 60-hour training session, paying a sizable fee ($400 per person) for so doing. est grossed some $30 million dollars in 1981, and it was claimed that one of every nine San Francisco Bay Area college-educated young people had gone through the training.
