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Hundreds of other cult leaders have gathered far more followers than Jones by promising new psychological and spiritual utopias. They have succeeded by combining various ages-old psychological and social persuasion techniques in an atmosphere os Madison Avenue soft-sell approaches. Because most of the followers have been youthful or poor, little attention and credence has been given to reports from ex-members, families and friends who report the effects of the techniques of manipulation used by the groups.
Hundreds of other cult leaders have gathered far more followers than Jones by promising new psychological and spiritual utopias. They have succeeded by combining various ages-old psychological and social persuasion techniques in an atmosphere os Madison Avenue soft-sell approaches. Because most of the followers have been youthful or poor, little attention and credence has been given to reports from ex-members, families and friends who report the effects of the techniques of manipulation used by the groups.
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