His poetry may be divided into comic extravaganza on the one hand, and more personal work on the other. There is no one like him in the world in the former genre; as a "light poet" he is preferable to John Betjeman – as fluent in traditional forms, his work is never vitiated by refuge in the poetical or high sentimental, and his choice of words is subtler, funnier and altogether sharper. In his other vein Plomer is fastidious, reticent, elegant and the author of some memorable and moving lines.
I have always found, even to the most trivial detail, that Mr. Gould lived up to the whole nature of his obligations. Of course he was always careful and reticent about what he promised, but that promise was invariably fulfilled.E. Ellery anderson
So for thy spirit did devise Its Maker seemly garniture, Of its own essence parcel pure, From grave simplicities a dress, And reticent demureness, And love encinctured with reserve; Which the woven vesture would subserve. For outward robes in their ostents Should show the soul's habiliments. Therefore I say, Thou'rt fair even so, But better Fair I use to know.Francis Thompson