Edward de Bono is the Cambridge academic who is making a lot of money out of peddling his ideas about "lateral thinking" to managers, bureaucrats and anyone else who will pay to listen. Whether the concept of lateral thinking is pure hokum or a precious revelation is a matter of some controversy. Either way, de Bono has won himself a small niche in communications history as the star of Britain's first complete, video- cassette-oriented film series, "Organised creativity and lateral thinking".
Lateral thinking... is the process of using information to bring about creativity and insight restructuring. Lateral thinking can be learned, practised and used. It is possible to acquire skill in it just as it is possible to acquire skill in mathematics .
Lateral thinking, also described as sideways thinking, is a term originally coined by Edward de Bono in 1967 to describe an alternative process to conventional linear thinking one that breaks out of the habitual cognitive patterns learned at school.
Isolated incidents have Lateral, lasting implications.Katherine Ryan
De Bono’s research concluded that the brain is indeed a self-organizing system that routinely interprets inputs into patterns. It is not then inherently designed for creativity. However, if certain Lateral thinking tools are applied, the brain can be encouraged or trained to become more creative.edward de bono
With vertical thinking one may look for different approaches until one finds a promising one. With Lateral thinking one goes on generating as many approaches as one can even after one has found a promising one. With vertical thinking one is trying to select the best approach but with Lateral thinking one is generating different approaches for the sake of generating them.edward de bono