Technical progress and more comfortable living permit the systematic inclusion of libidinal components into the realm of commodity production and exchange. But no matter how controlled the mobilization of instinctual energy may be (it sometimes amounts to a scientific management of libido), no matter how much it may serve as a prop for the status quo it is also gratifying to the managed individuals, just as racing the outboard motor, pushing the power lawn mower, and speeding the automobile are fun.
Institutionalized desublimation thus appears to be an aspect of the “conquest of transcendence” achieved by the one-dimensional society. Just as this society tends to reduce, and even absorb opposition (the qualitative difference!) in the realm of politics and higher culture, so it does in the instinctual sphere. The result is the atrophy of the mental organs for grasping the contradictions and the alternatives and, in the one remaining dimension of technological rationality, the Happy Consciousness comes to prevail.herbert marcuse
Religion is an illusion and it derives its strength from the fact that it falls in with our instinctual desires.Sigmund Freud
Chomsky proceeds on the almost unthinkably subversive assumption that the United States should be judged by the same standards that it preaches (often at gunpoint) to other nations he is nearly the only person now writing who assumes a single standard of international morality not for rhetorical effect, but as a matter of habitual, practically instinctual conviction.christopher hitchens