The influence of friendship upon culture differs from that of love, in that it assumes the basic idiosyncrasies of personal taste to be unalterable. Love, in spite of all rational knowledge to the contrary, is always in the mood of believing in miracles.
When a subject is highly controversial and any question about sex is that one cannot hope to tell the truth. One can only show how one came to hold whatever opinion one does hold. One can only give one's audience the chance of drawing their own conclusions as they observe the limitations, the prejudices, the idiosyncrasies of the speaker.virginia woolf
True personalization is now upon us. It's not just a matter of selecting relish over mustard once. The post-information age is about acquaintance over time: machines' understanding individuals with the same degree of subtlety (or more than) we can expect from other human beings, including idiosyncrasies (like always wearing a blue-striped shirt) and totally random events, good and bad, in the unfolding narrative of our lives.