The goal of maximizing the welfare of all may be better achieved by an ethic that accepts our inclinations and harnesses them so that, taken as a whole, the system works to everyone's advantage.
A car crash harnesses elements of eroticism, aggression, desire, speed, drama, kinesthetic factors, the stylizing of motion, consumer goods, status all these in one event. I myself see the car crash as a tremendous sexual event really: a liberation of human and machine libido (if there is such a thing).j. g. ballard
Collective intelligence. Think of how Wikipedia works, how Amazon harnesses user annotation on its site, the way photo-sharing sites like Flickr are bleeding out into other applications... We're entering an era in which software learns from its users and all of the users are connected.tim o'reilly