Sometimes, I genuinely enjoy having conversations with journalists; enjoying the few moments of intimacy with a stranger is fascinating to me. But once in a while that backfires and you're suddenly reading something that has a bent on it that you didn't feel was in the least bit a part of the conversation that you thought you were having. Then you get overly protective and say very little and then you come out of the hole again.
No matter how effective your rebuttal may seem to be to you, a response will "bump" the problem into greater prominence and relevance in the search engine results, which then turns your headache into a migraine. This is doubly dangerous since "bumping" the negative information potentially introduces the "Streisand Effect" into the equation, which is something to avoid if at all possible. It is commonly defined as a phenomenon in which an attempt to censor or remove a piece of information on the web backfires, causing greater publicity.