"You‘ve got to start with the customer experience and work back toward the technology - not the other way around."
Steve JobsJohn Sculley ruined Apple and he ruined it by bringing a set of values to the top of Apple which were corrupt and corrupted some of the top people who were there, drove out some of the ones who were not corruptible, and brought in more corrupt ones and paid themselves collectively tens of millions of dollars and cared more about their own glory and wealth than they did about what built Apple in the first place which was making great computers for people to use.
Steve JobsI found that there were these incredibly great people at doing certain things, and that you couldn't replace one of these people with 50 average people. They could just do things that no number of average people could do.
Steve JobsThe cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.
Steve JobsMac OS X Tiger will come out long before Longhorn.
Steve JobsPixar is the most technically advanced creative company; Apple is the most creatively advanced technical company.
Steve JobsI want to put a ding in the universe.
Steve JobsStay Hungry...Stay Foolish.
Steve JobsYour work is going to fill a large part of your life, and the only way to be truly satisfied is to do what you believe is great work. And the only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle. As with all matters of the heart, you'll know when you find it.
Steve JobsIf, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.
Steve JobsDo you want to spend the rest of your life selling sugared water or do you want a chance to change the world?
Steve JobsIt's more fun to be a pirate than to join the Navy.
Steve JobsIf I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.
Steve JobsYou know, I've got a plan that could rescue Apple. I can't say any more than that it's the perfect product and the perfect strategy for Apple. But nobody there will listen to me.
Steve Jobs[Miele] really thought the process through. They did such a great job designing these washers and dryers. I got more thrill out of them than I have out of any piece of high tech in years.
Steve JobsiMac is next year's computer for $1,299, not last year's computer for $999.
Steve JobsBut in the end, for something this complicated, it's really hard to design products by focus groups. A lot of times, people don't know what they want until you show it to them.
Steve JobsThe subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.
Steve JobsWe used to dream about this stuff. Now we get to build it. It's pretty great.
Steve JobsWe think basically you watch television to turn your brain off, and you work on your computer when you want to turn your brain on.
Steve JobsThey are shamelessly copying us.
Steve JobsA lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.
Steve JobsI wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.
Steve Jobs