The response is to the image, not to the man, since 99 percent of the voters have no contact with the man.
1967 Memo, 28 Nov. Quoted in the NewYorkTimes, 31 Oct1993.
It's not what's there that counts, it's what's projected and?it's not what he projects but rather what the voter receives? It's not the man we have to change, but rather the received impression.Raymond Price