This book is the story of a young man who came to America to make a living, and simply happened to do so in a profession which he helped to create.
Industrial design keeps the customer happy, his client in the black and the designer busy.Raymond Loewy
A lot of people are open to new things, as long as they look like the old ones.Raymond Loewy
Is it responsible to camouflage one of America's most remarkable machines as a piece of gaudy merchandise? Form, which should be the clean- cut expression of mechanical excellence has become sensuous and organic.Raymond Loewy
I believe one should design for the advantage of the largest mass of people, first and always. That takes care of ideologies and sociologies.Raymond Loewy
Design is too important to be left to designers.Raymond Loewy