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The sponsor may be viewed as a potentate with a strong influence over currents of thought in our society, exercised mainly through television [...] It has tended to displace or overwhelm other influences such as newspapers, school, church, grandpa, grandma. It has become the definer and transmitter of society's values.
Erik Barnouw, The Sponsor: Notes On a Modern Potentate (Oxford University Press, 1978), page 74-75, ISBN 0-19-502614-4 | ||
