Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.
Neil Bogart at the 1977 Disco Forum
Hype. What a marvellous, misused word. If you hype something and it succeeds, you're a genius, it wasn't hype; if you hype it and it fails, then it's just a hype.Neil Bogart