Creative ideas flourish best in a shop which preserves some spirit of fun. Nobody is in business for fun, but that does not mean there cannot be fun in business.
p. 81 (Communications of an Advertising Man (1961))
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.Leo Burnett
When you reach for the stars, you may not get one, but you won't get a handful of mud either.Leo Burnett
I have learned that any fool can write a bad ad, but that it takes a real genius to keep his hands off a good one.Leo Burnett
Friction makes sparks and sparks start creative conflagrations.Leo Burnett
I am often asked how I got into the business. I didn't. The business got into me.Leo Burnett