The principal role of the mutual fund is to serve its investors.
Princeton thesis, 1951 ()
Yes, the investor is often his own worst enemy. Yes, the marketing colossus known as the mutual fund industry provides the weaponry which enables investors’ to indulge their suicidal instincts. No, the fund industry was hardly an innocent bystander in the market boom and the subsequent carnage. "We have met the enemy and he is us"... all of us.John Bogle
The courage to press on regardless regardless of whether we face calm seas or rough seas, and especially when the market storms howl around us is the quintessential attribute of the successful investor.John Bogle