One of the deep mysteries to me is our logo, the symbol of lust and knowledge, bitten into, all crossed with the colors of the rainbow in the wrong order. You couldn't dream a more appropriate logo: lust, knowledge, hope and anarchy.
Apple Confidential: The Real Story of Apple Computer, 1999
We must always give our users pure sex. It's like a rendezvous in the back seat of an automobile with a beautiful girl. One's experience with the personal computer should be better than the greatest orgasm you could have.Jean-louis Gassée
Yet you would not drive a car with your mouth unless you are my mother-in-law.Jean-louis Gassée
The way to find what the mainstream will do tomorrow is to associate with the lunatic fringe today.Jean-louis Gassée
I didn't realise those spaces were for the emotionally handicapped.Jean-louis Gassée