One cannot sell anything to a satisfied man. Ergo, make him want something new, or take away something that he has and then sell him something to take its place.
Chapter VII : "It's Just Like Living", p. 162
To the American people of 1789, their nation promised a new way of life: each individual a free man; each having the right to seek his own happiness; a republican form of government in which the people would be sovereign; and no arbitrary power over people's lives. Less than two hundred years later, almost every aspect of the dream has been lost.Charles A. Reich
"there is every reason to fear that the State is growing ever more powerful, more autonomous, more indifferent to its own inhabitants."Charles A. Reich
Thus we have the spectacle, still to be seen today, of the western rancher who accepts federal aid for his cattle operations and federal aid for his grazing requirements, but bitterly opposes all social programs that do not concern him, and the philosophy that lies behind them.Charles A. Reich