Advertising Quotes
More Advertising Quotes
It is the professional duty of the advertising agent to conceal his artifice.When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.'
David Ogilvy— 1963 Confessions of an Advertising Man, ch.5.
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.
bruce fairchild barton— As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears
Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.
neil bogart— Neil Bogart at the 1977 Disco Forum
We need not seek our own best selves, and in the meantime we inoculate ourselves against the viruses of age and idealism, which, as the advertising agencies well know, depress sales and sour the feasts of consumption.
lewis h. lapham— In The Garden Of Tabloid Delight, p. 197
Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
herbert schiller— Chapter Three, Communication Today: What's New?, p. 94
It is pretty obvious that the debasement of the human mind caused bya constant flow of fraudulent advertising isno trivial thing.There ismorethan one way to conquer a country.
Raymond Chandler— 1951 Letter to Carl Barndt,15 Nov.
As elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler— Of chess. Quoted in Colin Jarman The Guinness Dictionary of Sports Quotations (1990).
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.
bruce fairchild barton— Ch. 5 : His Advertisements
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.
edward berays— Page 63 (1928 edition?)
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
leo burnett— As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
I searched the FM band but there was nothing besides other pious pleaders, and they didn't come in too well. The AM band offered about the same thing, only with worse reception, nothing remotely describable as news, and no music because commercial entertainment as we knew it was no more, and its handmaiden, advertising had gone with it.
james howard kunstler— Chapter 4, p. 21
Let the corporations do as they please - pillage the environment, falsify their advertising, rig the securities markets - and it is none of the federal government's business to interfere with the will of heaven.
lewis h. lapham— Washington Rain Dance, p. 17
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
edwin lefèvre— Chapter XX, p. 236
It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.
Robertson Davies— mehitabel (1959)
Google never did any advertising. They're like dealers; they sell the stuff, but they know better than to use it themselves.
paul graham— "How to Start a Startup", March 2005
In the arts, the critic is the only independent source of information. The rest is advertising.
Pauline Kael— Newsweek (1973-12-24)
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Louis Kronenberger— "The Spirit of the Age", p. 18
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
— Chapter XX, p. 236 (Reminiscences of a Stock Operator (1923))
Many a small thing has been made large by the right kind of advertising.
mark twain— Mark Twain, A Connecticut Yankee in King Arthur's Court, 1889, Ch. 22
An advertising agency is 85% confusion and 15% commission.
fred allen— Fred Allen, Treadmill to Oblivion, 1954
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
— John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme.]
Society drives people crazy with lust and calls it advertising.
— John Lahr (1941- ), The Guardian (August 1989)
By the way, if anyone here is in advertising or marketing...kill yourself...you're the ruiner of all things good...you are Satan's spawn, filling the world with bile and garbage...kill yourself.
— Bill Hicks (1961 - 1994), "Revelations" (1992)
Today, the concept behind project management is being applied in such diverse industries and organizations as defense, construction, pharmaceuticals, chemicals, banking, hospitals, accounting, advertising, law, state and local governments, and the United Nations.
— Harold Kerzner (1982) Project management for executives. p. 2
I'd like to experiment with advertising. We're coming out with an audiotape. We'll probably do a book.
— Harry Rosenberg, CEO of Landmark Worldwide, and brother of Werner Erhard, quoted in — Vanessa Grigoriadis (July 9, 2001). "Pay Money, Be Happy - For thousands of new yorkers, happiness is a $375, three-day self-help Seminar. Welcome to EST: The Next Generation". New York Magazine. Retrieved on October 6, 2013.
Right now, there is an incentive to spread fake news. It is profitable to do so, profit made by creating an article that causes enough outrage that advertising money will follow. … In order to reduce the spread of fake news, we must deincentivize it financially.
Amber Case— "The Future of Truth and Misinformation Online," Pew Research Center, 19 October 2017
advertising may be described as the science of arresting human intelligence long enough to get money from it.
— 1924 The Garden of Folly,'The Perfect Salesman'.
advertising and promotion alone will not sustain a bad product or a product that is not right for the times.
akio morita— p. 158 (Made in Japan (1986))
advertising is the art of convincing people to spend money they don't have for something they don't need.
will rogers— As quoted in The Mammoth Book of Zingers, Quips, and One-Liners: Over 10,000 Gems of Wit and Wisdom, One-liners and Wisecracks (2004) by Geoff Tibballs, p. 16
