Advertising Quotes
More Advertising Quotes
It is the professional duty of the advertising agent to conceal his artifice.When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.'
David Ogilvy— 1963 Confessions of an Advertising Man, ch.5.
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.
bruce fairchild barton— As quoted in Fables of Abundance: a cultural history of advertising in America (1994) by Jackson Lears
Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.
neil bogart— Neil Bogart at the 1977 Disco Forum
We need not seek our own best selves, and in the meantime we inoculate ourselves against the viruses of age and idealism, which, as the advertising agencies well know, depress sales and sour the feasts of consumption.
lewis h. lapham— In The Garden Of Tabloid Delight, p. 197
Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.
herbert schiller— Chapter Three, Communication Today: What's New?, p. 94
As elaborate a waste of human intelligence as you can find outside an advertising agency.
Raymond Chandler— Of chess. Quoted in Colin Jarman The Guinness Dictionary of Sports Quotations (1990).
The thing that makes poetry different from all of the otherarts?[is] you're using language, which iswhat you use for everything elsetelling lies and selling socks, advertising, and conducting law. Whereas we don't write little concerts or paint little pictures.
— 1994 On receiving the $100,000 Tanning Prize for Poetry. In the Washington Post, 30 Sep.
The moral of all this?is that we have the kind of advertising we deserve.
Dorothy L(eigh) Sayers— 1937 'The Psychology of Advertising', in The Spectator,19 Nov.
A good basic selling idea, involvement and relevancy, of course, are as important as ever, but in the advertising din of today, unless you make yourself noticed and believed, you ain't got nothin'.
leo burnett— As quoted in Street-Smart Advertising: How to Win the Battle of the Buzz (2006) by Margo Berman, p. 95
The hired journalist, I thought, ought to realize that he is partly in the entertainment business and partly in the advertising business – advertising either goods, or a cause, or a government. He just has to make up his mind whom he wants to entertain, and what he wants to advertise.
claud cockburn— Page 220 (A Discord of Trumpets (1956))
I've had some wonderful ideas for getting the dominating going. I've got some extremely subtle advertising slogans that should get the public behind us. Things like "Vote for EL Wisty and lovely nude ladies will come and dance with you." It's a complete lie, of course, but you can't afford to be too scrupulous if you're going to dominate the world.
Peter Cook— "The World Domination League" (1964)
The very first law in advertising is to avoid the concrete promise and cultivate the delightfully vague.
bill cosby— Originally from Stuart Chase
There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.
edwin lefèvre— Chapter XX, p. 236
"If Muslim people do not change their mind in spite of the changes of social conditions, and if we supplement Islamic courtesy and law without explaining and advertising real Islamic beliefs at the same time, then it is impossible to save the minds of the people."
ma fuxiang— Masumi, Matsumoto. The completion of the idea of dual loyalty towards China and Islam. Retrieved on 2010-06-28.
It is true that advertising often gives information and is valuable for doing so, but some forms of advertising give precious little information, and even that little is wrong.
randal marlin— Chapter Five, Advertising And Public Relations Ethics, p. 176
The trouble with us in America isn't that the poetry of life has turned to prose, but that it has turned to advertising copy.
Louis Kronenberger— "The Spirit of the Age", p. 18
It is advertising that enthrones the customer as king. This infuriates the socialist...[it is] the crossing of the boundary between West Berlin and East Berlin. It is Checkpoint Charlie, or rather Checkpoint Douglas, the transition from the world of choice and freedom to the world of drab, standard uniformity.
enoch powell— Attacking the Labour President of the Board of Trade, Douglas Jay, who wanted to standardise packaging for detergents. (The Daily Telegraph 29 April 1967); from Simon Heffer, Like the Roman. The Life of Enoch Powell (Phoenix, 1999), p. 430.
Fact and fiction carry the same intrinsic weight in the marketplace of ideas. Fortunately, reality has no advertising budget.
daniel suarez— Chapter 2: Operation Exorcist, Character: a principal from the lobbying firm Byers, Carroll, and Marquist (BCM)
Half the money I spend on advertising is wasted, and the trouble is I don't know which half.
— John Wanamaker. Quoted in David Ogilvy's Confessions of an Advertising Man, Ch. 3, 1963. [Wanamaker here paraphrasing the 1st Lord Leverhulme.]
Society drives people crazy with lust and calls it advertising.
— John Lahr, The Guardian 1989
By saturating the public domain with false sincerity, advertising makes genuine sincerity more difficult
— Avner Offer, The Challenge of Affluence (2006), p. 359
The fault I find with most American newspapers is not the absence of dissent . it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.
— I. F. Stone, The Haunted Fifties (1963).
Today, the concept behind project management is being applied in such diverse industries and organizations as defense, construction, pharmaceuticals, chemicals, banking, hospitals, accounting, advertising, law, state and local governments, and the United Nations.
— Harold Kerzner (1982) Project management for executives. p. 2
I'd like to experiment with advertising. We're coming out with an audiotape. We'll probably do a book.
— Harry Rosenberg, CEO of Landmark Worldwide, and brother of Werner Erhard, quoted in — Vanessa Grigoriadis (July 9, 2001). "Pay Money, Be Happy - For thousands of new yorkers, happiness is a $375, three-day self-help Seminar. Welcome to EST: The Next Generation". New York Magazine. Retrieved on October 6, 2013.
The philosophy behind much advertising is based on the old observation that every man is really two men - the man he is and the man he wants to be.
— William Feather, in Dictionary of Quotations, Wordsworth Editions, 1 January 1998, p.125
advertising is the art of convincing people to spend money they don't have for something they don't need.
will rogers— As quoted in The Mammoth Book of Zingers, Quips, and One-Liners: Over 10,000 Gems of Wit and Wisdom, One-liners and Wisecracks (2004) by Geoff Tibballs, p. 16
advertising is the greatest art form of the twentieth century.
Marshall McLuhan— quoted in Advertising Age, Sep. 3, 1976
advertising is the whip which hustles humanity up the road to the Better Mousetrap. It is the vision which reproaches man for the paucity of his desires.
— E.S Turner, The Shocking History of Advertising, 1952
advertising reaches out to touch the fantasy part of people's lives. And you know, most people's fantasies are pretty sad.
— Frederik Pohl, The Way The Future Was, 1978
