Advertising Quotes 

The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.
Bruce Fairchild Barton
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It is the professional duty of the advertising agent to conceal his artifice.When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.'

David Ogilvy

— 1963  Confessions of an  Advertising Man, ch.5.

Tags: professional, duty, agent, conceal, spoke, when, Demosthenes, us, march

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Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun.

neil bogart

— Neil Bogart at the 1977 Disco Forum

Tags: Disco, major, influence, world, fashion, dynamic, factor, contemporary, message

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We need not seek our own best selves, and in the meantime we inoculate ourselves against the viruses of age and idealism, which, as the advertising agencies well know, depress sales and sour the feasts of consumption.

lewis h. lapham

— In The Garden Of Tabloid Delight, p. 197

Tags: We, need, seek, our, own, best, selves, meantime, inoculate

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Joe Louis and I were the first modern national sports figures who were black... But neither of us could do national advertising because the South wouldn't buy it. That was the social stigma we lived under.

jesse owens

— The Tampa Tribune (1 April 1980)

Tags: Joe, Louis, first, modern, national, sports, figures, who, black

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Though some still see the Internet, for example, as a democratic structure for international individual expression, it is more realistic to recognize it as only the latest technological vehicle to be turned, sooner or later, to corporate advantage - for advertising, marketing and general corporate aggrandizement.

herbert schiller

— Chapter Three, Communication Today: What's New?, p. 94

Tags: see, Internet, example, democratic, structure, international, individual, expression, more

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Manya small thing has beenmade large by theright kind of advertising.


— 1889  A ConnecticutYankee in King Arthur's Court, ch.22.

Tags: small, thing, large, theright, kind

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I had never thought of advertising as a life work, though I had on the side, written some very successful copy.

bruce fairchild barton

— As quoted in The Mirror Makers: A History of American Advertising and Its Creators (1984) by Steven Fox

Tags: never, thought, life, work, side, written, successful, copy

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Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.

bruce fairchild barton

— Ch. 5 : His Advertisements

Tags: brass, been, sounded, cymbals, name, advertisements, persuade, people, act

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I think of the company advertising "Thought Processors" or the college pretending that learning BASIC suffices or at least helps, whereas the teaching of BASIC should be rated as a criminal offence: it mutilates the mind beyond recovery.

edsger w. dijkstra

— Dijkstra (1984) Source: The threats to computing science (EWD898)

Tags: think, company, Thought, college, pretending, learning, BASIC, suffices, least

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There's an attitude or a view that the money parents pay in school fees should go to the core business of teaching and learning, and any money that doesn't go there is somehow less-than-appropriate spending. The same attitude doesn't come into play when you go to the supermarket - you just accept that some money will go to advertising... We just want to keep our name there in people's minds.

simon gipson

— The Hard Sell, The Age, 2005-09-21

Tags: attitude, view, money, parents, pay, school, fees, core, business

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I'm the only guy who actually invented anything of the judges. They got a couple of advertising hacks, and a venture capitalist.

doug hall

— Denver Post Doug Hall of "Inventor" invents a lot, but not the truth

Tags: guy, who, invented, anything, judges, couple, hacks, venture, capitalist

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Some people have low susceptibility to advertising and marketing techniques. These are the people who aren't interested in money. Material acquisition does not serve their need for the power process.

theodore kaczynski

— "How Some People Adjust", item 81

Tags: people, low, susceptibility, marketing, techniques, who, interested, money, Material

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I searched the FM band but there was nothing besides other pious pleaders, and they didn't come in too well. The AM band offered about the same thing, only with worse reception, nothing remotely describable as news, and no music because commercial entertainment as we knew it was no more, and its handmaiden, advertising had gone with it.

james howard kunstler

— Chapter 4, p. 21

Tags: searched, FM, band, there, nothing, besides, other, pious, offered

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The fault I find with most American newspapers is not the absence of dissent. it is the absence of news. With a dozen or so honorable exceptions, most American newspapers carry very little news. Their main concern is advertising.

i. f. stone

— The Haunted Fifties (1963)

Tags: fault, find, most, American, newspapers, absence, dissent, news, dozen

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Human beings today ... are surrounded by huge institutions we can never penetrate: the City [London's Wall Street], the banking system, political and advertising conglomerates, vast entertainment enterprises. They've made themselves user friendly, but they define the tastes to which we conform. They're rather subtle, subservient tyrants, but no less sinister for that.

j. g. ballard

— "Kafka in the Present Day", originally published in [London] Sunday Times (1983)

Tags: Human, beings, today, surrounded, huge, institutions, we, can, never

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Many a small thing has been made large by the right kind of advertising.

mark twain

— Ch. 22. (A Connecticut Yankee in King Arthur's Court (1889))

Tags: small, thing, been, large, right, kind

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It used to be fashionable for authors to have their pictures taken with dogs, but the dogs always looked like models hired from an advertising agency, and probably were.

Robertson Davies

— mehitabel (1959)

Tags: used, fashionable, authors, pictures, taken, dogs, looked, models, hired

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Modern publication wishes to minimize discussion. …Phrases ... are carefully chosen not to stimulate reflection, but to evoke stock responses of approbation or disapprobation. Headlines and advertising teem with them, and we seem to approach a point at which failure to make the stock response is regarded as faintly treasonable.

richard weaver

— Ideas have Consequences, (1948, pg. 96-97)

Tags: Modern, publication, wishes, minimize, discussion, carefully, chosen, stimulate, reflection

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Yes; bless the man who first invented sleep (I really can't avoid the iteration): But blast the man with curses loud and deep, Whate'er the rascal's name or age or station, Who first invented, and went round advertising, That artificial cut-off Early Rising.

john godfrey saxe

— John Godfrey Saxe, Early Rising.

Tags: bless, man, who, first, invented, sleep, can't, avoid, iteration

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There is no question that advertising is an art, and manipulation is the art of advertising through the medium of the tape.


— Chapter XX, p. 236 (Reminiscences of a Stock Operator (1923))

Tags: There, question, art, manipulation, medium, tape

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The concept of man as mass robot was both an expression of and a powerful motive force in industrialized mass society. It was the basis for behavioural engineering in commercial, economic, political and other advertising and propaganda; the expanding economy of the 'affluent society' could not subsist without such manipulation. Only by manipulating humans ever more into Skinnerian rats, robots buying automata, homeostatically adjusted conformers and opportunists (or, bluntly speaking, into morons and zombies) can this great society follow its progress toward ever increasing gross national product.


— Ludwig von Bertalanffy, General System Theory, (1968), p. 206

Tags: concept, man, mass, robot, both, expression, powerful, motive, force

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America is one of few advanced nations that allow direct advertising of prescription drugs.

Robert Reich

— American political commentator, professor, and author

Tags: drugs, prescription, direct, allow, nations, advanced, Few, one, America

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As the United States Supreme Court declared in the landmark case of Hustler v. Falwell , an advertising parody which portrayed the leader of the MOral Majority as having engaged in a drunken incestuous rendezvous with his other, could not reasonably have been interpreted as stating actual facts about him.


— Sadurski, Wojciech (1999). Freedom of Speech and Its Limits. Springer. p. 217. ISBN 0792355237. 

Tags: United, States, Supreme, Court, declared, landmark, case, Hustler, v

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An advertising agency is 85 percent confusion and 15 percent commission.


— Fred Allen (1894-1957), Treadmill to Oblivion (1954)

Tags: agency, percent, confusion, commission

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Jimbo Wales founded the Bomis search engine and Web site at the onset of the dot-com boom in 1996. Bomis helped people find 'erotic photography,' and earned money through advertising as well as subscription fees for premium content.


— Jonathan Zittrain (2008). The Future of the Internet--And How to Stop It. Yale University Press. p. 133. ISBN 0300145349. 

Tags: Jimbo, Wales, founded, Bomis, search, engine, Web, site, onset

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"Disco is a major influence in the world of fashion. It is a dynamic factor in contemporary advertising. It is a message from every consumer that there has been a rediscovery of America's greatest by-product: fun."


— Neil Bogart at the 1977 Disco Forum

Tags: Disco, major, influence, world, fashion, dynamic, factor, contemporary, message

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The thing I hate the most about advertising is that it attracts all the bright, creative and ambitious young people, leaving us mainly with the slow and self-obsessed to become our artists.. Modern art is a disaster area. Never in the field of human history has so much been used by so many to say so little.


— taken from ADbusters magazine

Tags: thing, hate, most, attracts, bright, creative, ambitious, young, people

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Right now, there is an incentive to spread fake news. It is profitable to do so, profit made by creating an article that causes enough outrage that advertising money will follow. … In order to reduce the spread of fake news, we must deincentivize it financially.

Amber Case

— "The Future of Truth and Misinformation Online," Pew Research Center, 19 October 2017

Tags: Fake News, profit, outrage, financially, Deincentivize

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advertising may be described as the science of arresting human intelligence long enough to get money from it.


— Garden of Folly, "The Perfect Salesman" (1924)

Tags: may, described, science, arresting, human, intelligence, long, enough, money

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