There is nothing more vapid than a philistine petty bourgeois existence with its farthings, victuals, vacuous conversations, and useless conventional virtue.
Paul, there is something very slack about a future that will take a biting satire for a vapid dream.r. a. lafferty
The consumer isn't a moron; she is your wife. You insult her intelligence if you assume that a mere slogan and a few vapid adjectives will persuade her to buy anything. She wants all the information you can give her.David Ogilvy