There are few things in which we deceive ourselves more than in the esteem we profess to entertain for our friends. It is little better than a piece of quackery. The truth is, we think of them as we please — that is as they please or displease us.
Pessimism: A valuable protection against quackery.john ralston saul
Cryonics might be a suitable subject for scientific research, but marketing an unproven method to the public is quackery.
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