There is a misunderstanding by marketers in our culture about what freedom of choice is. In the market, it is equated with multiplying choice. This is a misconception. If you have infinite choice, people are reduced to passivity.
Webster's New World Dictionary of Quotations Copyright © 2010 by Chambers Harrap Publishers Ltd. All rights reserved. Published by Wiley, Hoboken, NJ. Used by arrangement with John Wiley & Sons, Inc.
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