A pamphlet, no matter how good, is never read more than once, but a song is learned by heart and repeated over and over. And I maintain that if a person can put a few common sense facts into a song and dress them up in a cloak of humor, he will succeed in reaching a great number of workers who are too unintelligent or too indifferent to read.
The Sultan's proclamation [of war] was an official public document, and dealt with the proposed Holy War [Jihad] only in a general way, but about this same time a secret pamphlet appeared which gave instructions to the faithful in more specific terms...It was a lengthy document full of quotations from the Koran, and its stile was frenzied in its appeal to racial and religious hatred. It described a detailed plan of operations for the assassination and extermination of all Christians except those of German nationality.
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