Since co-founding People for the Ethical Treatment of Animals 21 years ago, Ingrid Newkirk has emerged as one of the shining lights of the animal rights movement. Through the use of shock tactics and a continuing series of controversial media campaigns, Newkirk and PETA have been able to effect change where other animal rights activists have failed miserably. Although criticized at one point or another by seemingly everybody under the sun, PETA nevertheless has a world-wide membership of over 300,000 activists and continues to be one of the most visible animal rights organizations in the world.
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