It's stupidity. It's worse than stupidity: it's a marketing hype campaign.
Hype. What a marvellous, misused word. If you Hype something and it succeeds, you're a genius, it wasn't Hype; if you Hype it and it fails, then it's just a Hype.neil bogart
...using hypnosis, scientists have temporarily created hallucinations, compulsions, certain types of memory loss, false memories, and delusions in the laboratory so that these phenomena can be studied in a controlled environment.[ "The Truth and the Hype of Hypnosis". Scientific American: July 2001
The moment there’s a foreigner in a film it gives a novelty to the script. We make regional films and we need to Hype our films.arin paul
Looking back at Batman from a distance after all the Hype has dried up and the franchise has at least temporarily been abandoned it's easy to see the movie for what it is: a moderately diverting motion picture that should have been shorter and better paced. There are a lot of things wrong with Batman , but it still makes for decent entertainment in the fine tradition of the typical low-intelligence summer movie. The best thing that can be said about Batman is that it led to Batman Returns , which was a far superior effort.james berardinelli
I hope that whoever stole it, stole it because they loved it, and not because of all the Hype.stella vine
I'm not a gay man, but I will say this: I get it now. I know what all the Hype is about.kevin james