Under present conditions, people are preoccupied with consumer goods not because they are brainwashed but because buying is the one pleasurable activity not only permitted but actively encouraged by our rulers. The pleasure of eating an ice cream cone may be minor compared to the pleasure of meaningful, autonomous work, but the former is easily available and the latter is not. A poor family would undoubtedly rather have a decent apartment than a new TV, but since they are unlikely to get the apartment, what is to be gained by not getting the TV?
I've got my kids brainwashed: You don't use Google, and you don't use an iPod.steve ballmer
The Dude is an extreme case, but he provides an ideal which can help you to bring a little more "Dude" into your life, without giving up on the rat race entirely. … I grew up in the 1980s, which was a very ambitious and materialistic time the era of the Yuppies. Even as a youth, I found it frightening and false. … The reason I embarked on a 10-year backpacking journey was so I could avoid being brainwashed by the machine of industry, and find the space and freedom to indulge my imagination .Oliver benjamin
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