It is sometimes possible to change the attitudes of millions but impossible to change the attitude of one man.
Quoted in L. Tye The Father of Spin (1998) p. 102
This is an age of mass production. In the mass production of materials a broad technique has been developed and applied to their distribution. In this age, too, there must be a technique for the mass distribution of ideas.Edward Berays
The engineering of consent is the very essence of the democratic process, the freedom to persuade and suggest.Edward Berays
Goebbels [...] was using my book Crystallizing Public Opinion as a basis for his destructive campaign against the Jews of Germany. This shocked me.Edward Berays
For the same reason I read the National Geographic, I like to see places I will never visit.Edward Berays
The best place to find things: the public library.Edward Berays
The best defense against propaganda: more propaganda.Edward Berays
When I came back to the United States, I decided that if you could use propaganda for war, you could certainly use it for peace. And "propaganda" got to be a bad word because of the Germans using it, so what I did was to try and find some other words so we found the words "public relations".Edward Berays
In almost every act of our lives, whether in the sphere of politics or business, in our social conduct or our ethical thinking, we are dominated by the relatively small number of persons [...] who understand the mental processes and social patterns of the masses. It is they who pull the wires that control the public mind, who harness old social forces and contrive new ways to bind and guide the world.Edward Berays
In theory, everybody buys the best and cheapest commodities offered to him on the market. In practice, if every one went around pricing, and chemically testing before purchasing, the dozens of soaps or fabrics or brands of bread which are for sale, economic life would become hopelessly jammed.Edward Berays
Propaganda is the executive arm of the invisible government.Edward Berays
A single factory, potentially capable of supplying a whole continent with its particular product, cannot afford to wait until the public asks for its product; it must maintain constant touch, through advertising and propaganda, with the vast public in order to assure itself the continuous demand which alone will make its costly plant profitable.Edward Berays
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