Broadly, the Long Tail is about abundance. Abundant shelf space, abundant distribution, abundant choice.
Ch. 8, p. 143
We are turning from a mass market back into a niche nation, defined now not by our geography but by our interests.Chris Anderson
The world of shelf space is a zero-sum game: One product displaces another.Chris Anderson
A Long Tail is just culture unfiltered by economic scarcity.Chris Anderson
Never underestimate the power of a million amateurs with keys to the factory.Chris Anderson
The Web is the ultimate marketplace of ideas, governed by the laws of big numbers.Chris Anderson
The ultimate cost reduction is eliminating atoms entirely and dealing only in bits.Chris Anderson
In a world of infinite choice, context not content is king. (Chris Anderson quoting Rob Reid)Chris Anderson
Remember, in the tyranny of physical space, an audience too thinly spread is the same as no audience at all.Chris Anderson
Blockbusters are the exception, not the rule, and yet we see an entire industry through their rarefied air.Chris Anderson
We are entering an era of unprecedented choice. And that’s a good thing.Chris Anderson
Order it wrong and choice is oppressive; order it right and it’s liberating.Chris Anderson
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