When you are through changing, you are through.
Learn their lesson, that if you would teach people you first must capture their interest with news; that your service rather than your sermons must be your claim upon their attention; that what you say must be simple, and brief, and above all sincere — the unmistakable voice of true regard and affection.Bruce Fairchild Barton
The American conception of advertising is to arouse desires and stimulate wants, to make people dissatisfied with the old and out-of-date and by constant iteration to send them out to work harder to get the latest model—whether that model be an icebox or a rug or a new home.Bruce Fairchild Barton
A man may be down, but he is never out.Bruce Fairchild Barton
I had never thought of advertising as a life work, though I had on the side, written some very successful copy.Bruce Fairchild Barton
To every man of vision the clear Voice speaks; there is no great leadership where there is not a mystic. Nothing splendid has ever been achieved except by those who dared believe that something inside themselves was superior to circumstance. To choose the sure thing is treason to the soul.Bruce Fairchild Barton
Much brass has been sounded and many cymbals tinkled in the name of advertising; but the advertisements which persuade people to act are written by men who have an abiding respect for the intelligence of their readers, and a deep sincerity regarding the merits of the goods they have to sell.Bruce Fairchild Barton
If you can give your child one gift, let it be enthusiasm.Bruce Fairchild Barton