artifice quotes

I am a free man, I do not need to copy Petrarch or Boccaccio. My own genius is enough. Let others worry themselves about style and so cease to be themselves. Without a master, without a model, without a guide, without artifice,Igotowork and earnmy living, my well- being, and my fame.What do Ineedmore? Witha goose quill and a few sheets of paper I mock the universe.

- Pietro Aretino
Quoted in  J H Plumb (ed)  The Horizon Book of the Renaissance (1961, new edn by Penguin,1982).

It is the professional duty of the advertising agent to conceal his artifice.When Aeschines spoke, they said, 'How well he speaks', but when Demosthenes spoke, they said 'Let us march against Philip.'

- David Ogilvy
  Confessions of an  Advertising Man, ch.5.

Art, whose honesty must work through artifice, cannot avoid cheating truth.

- Laura ne  e Reichenthal Riding
  Selected Poems: In Five Sets, preface.