Those who prefer their English sloppy have only themselves to thank if the advertisement writer uses his mastery of vocabularyand syntax to mislead their weak minds.Dorothy L(eigh) Sayers: 1937 'The Psychology of Advertising', in The Spectator,19 Nov.
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusionthat Iamsuffering fromtheparticulardisease therein dealt with in its most virulent form.Jerome K(lapka) Jerome: 1889 Three Men in a Boat, ch.1.
As with the Christian religion, the worst advertisement for Socialism is its adherents.George pseudonym of Eric Arthur Blair Orwell: 1937 The Road to Wigan Pier, ch.11.
Generalities would have been soon forgotten. But the story that had its roots in everyday human existence and need, lives and will live forever. It condensed the philosophy of Christianity into half a dozen unforgettable paragraphs. The parable of the Good Samaritan is the greatest advertisement of all times.bruce fairchild barton: Ch. 5 : His Advertisements
Those who know the joys and miseries of celebrity when they have passed the age of forty know how to defend themselves. They are at the beginning of a series of small worries, thunderbolts hidden under flowers, but they know how to hold in check that monster advertisement. It is a sort of octopus with innumerable tentacles. It throws out to right and left, in front and behind, its clammy arms, and gathers in, through its thousand little suckers, all the gossip and slander and praise afloat, to spit out again at the public when it is vomiting its black gall. But those who are caught in the clutches of celebrity at the age of twenty two know nothing.sarah bernhardt: Ch. 28 (My Double Life (1907))
I feel that we in India are apt to believe that good scientific institutions can be established by Government decree or order. A scientific institution, be it a laboratory or an academy, has to be grown with great care like a tree. Its growth in terms of quality and achievement can only be accelerated to a very limited extent. This is a field in which a large number of mediocre or second rate workers cannot make up for a few outstanding ones, and the few outstanding ones always take at least 10-15 years to grow.Too many of our National Laboratories have been established by deciding upon the field in which it was desired to work and by drawing up an organisational chart on the pattern of some corresponding large laboratory abroad. It was then assumed naively, that the posts in the chart could be filled by advertisement, forgetting that workers of the appropriate and high level either do not exist in India, or can only be obtained at the cost of some other institution, which thus becomes weaker of it. Our Universities, weak as they always were, have been further weakened in this matter.homi j. bhabha: On the creation of research institutions, in a speech to the Indian National Science Academy (1963), as quoted in the "Homi Jehangir Bhabha" profile at the Vigyan Prasar Science Portal
We must understand that the fact of error, demonstrated in subsequent work, does not suggest that ethical lapses are responsible. It is more likely that the source of error is, as the advertisement says, a reflection of the fact that "its dangerous to trifle with Mother Nature".lewis m. branscomb: (1994, p.45)
I saw an advertisement the other day for the secret of life. It said "The secret of life can be yours for twenty-five shillings. Sent to Secret of Life Institute, Willesden." So I wrote away, seemed a good bargain, secret of life, twenty-five shillings. And I got a letter back saying, "If you think you can get the secret of life for twenty-five shillings, you don't deserve to have it. Send fifty shillings for the secret of life."Peter Cook: "Are You Spotty?" (1964)
ABANDON ALL HOPE YE WHO ENTER HERE is scrawled in blood red lettering on the side of the Chemical Bank near the corner of Eleventh and First and is in print large enough to be seen from the backseat of the cab as it lurches forward in the traffic leaving Wall Street and just as Timothy Price notices the words a bus pulls up, the advertisement for Les Miserables on its side blocking his view, but Price who is with Pierce & Pierce and twenty-six doesn't seem to care because he tells the driver he will give him five dollars to turn up the radio, "Be My Baby" on WYNN, and the driver, black, not American, does so.bret easton ellis: pg. 3; the opening of the book.
As with the Christian religion, the worst advertisement for Socialism is its adherents.George Orwell, in The Road to Wigan Pier, Ch. 11.
It is a most extraordinary thing, but I never read a patent medicine advertisement without being impelled to the conclusion that I am suffering from the particular disease therein dealt with in its most virulent form.jerome k. jerome: Ch. 1 (Three Men in a Boat (1889))
Never Write an Advertisement Which You Wouldn't Want Your Own Family To Read. You wouldn't tell lies to your own wife. Don't tell them to mine. Do as you would be done by.David Ogilvy: Confessions of an Advertising Man, p. 87 (Ballantine Books)
Living in age of advertisement, we are perpetually disillusioned. The perfect life is spread before us every day, but it changes and withers at a touch.j. b. priestley: "The Disillusioned", in The Balconinny, and Other Essays ( 1969) p. 30.
The walking stick serves the purpose of an advertisement that the bearer's hands are employed otherwise than in useful effort, and it therefore has utility as an evidence of leisure.thorstein veblen: p.148 (The Theory of the Leisure Class (1899))
Great is advertisement! 'tis almost fate;But, little mushroom-men, of puff-ball fame.Ah, do you dream to be mistaken greatAnd to be really great are just the same?Richard Le Gallienne, Alfred Tennyson.
A fairly clear line separated advertisement from art. ... The first effect of the triumph of the capitalist (if we allow him to triumph) will be that that line of demarcation will entirely disappear. There will be no art that might not just as well be advertisement.gilbert keith chesterton: p. 6 (The Great Minimum)
I grudged her nothing except my company. But it has gone further, like the degradation of rural England: this afternoon (Sunday in April) all the young men had women with them in far-flung cameradeie. If women ever wanted to be by themselves all would be well. But I don't believe they ever want to be, except for reasons of advertisement, and their instinct is never to let men be by themselves. This, I begin to see, is sex-war, and D.H.L. has seen it, in spite of a durable marriage, and is far more on the facts than Bernard Shaw and his Life Force.e. m. forster: p. 59 (What I Believe)
The film has written and spoken dialogue in twenty-five languages-English, French, Japanese, Mandarin, Cantonese, Vietnamese, Latin, Hebrew, necrotic Egyptian ... and it has written calligraphic text on paper, wood, and flesh, on flat and curved surfaces, vertically and horizontally, on both living and dead flesh, in neon, on screens, in projection, as sub-title, inter-title, and sur-title, as High Art and low art, as advertisement and banker's check and registration plate, on photograph, on blackboard, as letter correspondence, as photocopy facsimile, and spoken, chanted, and sung, with and without music ... a mocking challenge. You want text? Cinema wants text? Cinema pretends to eschew text? Then we can give you text to mock that smug suggestion that cinema thinks it is pictures.Peter Greenaway: "105 Years of Illustrated Text" in the Zoetrope All-Story, Vol. 5 No. 1.
Promise, large promise, is the soul of an advertisement.samuel johnson: No. 40 (January 20, 1759).
The art of advertisement, after the American manner, has introduced into all our life such a lavish use of superlatives, that no standard of value whatever is intact.wyndham lewis: "'Promise' as an Institution", in The Doom of Youth (London: Chatto & Windus, 1932).
Complete freedom meant no one knew. It was most readily defined in the negative: not this gap between the heaven promised in the new advertisements and the everyday satisfactions I can buy. Not the sense that when I leave my work for my family, and bring my family to a Sunday in the park, my leisure feels like work. Not this mad conviction that I’m a stranger in my own home town, that at work I feel like a machine, that in the park I feel like an advertisement, that at home I feel like a tourist.greil marcus: Lipstick Traces : A Secret History of the 20th Century (1989) pp. 147/148.
I felt exactly like the man in the advertisement who has not devoted fifteen minutes a day to the study of the classics. If only (I thought) I had devoted fifteen minutes a day to the cultivation of the aesthetic attitude! I could bound Afghanistan.burton rascoe: "Contemporary Reminiscences" in Arts & Decoration, Vol. 26 (1927), p. 50
During the last quarter of a century all the authority associated with the function of spiritual guidance ... has seeped down into the lowest publications. ... Between a poem by Valéry and an advertisement for a beauty cream promising a rich marriage to anyone who used it there was at no point a breach of continuity. So as a result of literature’s spiritual usurpation a beauty cream advertisement possessed, in the eyes of little village girls, the authority that was formerly attached to the words of priests.Simone Weil: “Morality and literature,” p. 164
As with the Christian religion, the worst advertisement for Socialism is its adherents.George Orwell, in The Road to Wigan Pier, Ch. 11
I grudged her nothing except my company. But it has gone further, like the degradation of rural England: this afternoon (Sunday in Aprril) all the young men had women with them in far-flung cameradeie. If women ever wanted to be by themselves all would be well. But I don't believe they ever want to be, except for reasons of advertisement, and their instinct is never to let men be by themselves. This, I begin to see, is sex-war, and D.H.L. has seen it, in spite of a durable marriage, and is far more on the facts than Bernard Shaw and his Life Force.E. M. Forster, Commonplace Book, p. 59.